I have been doing some analysis for Kings Residential – Estate Agents in Manchester and planning to boost their Google position from 10th on page 1 to number 1 on page 1. Lets see how we do!
This article contains a hyper link to the Kings Residential website and the term Estate Agents in Manchester. I am going to try also using Estate Agents Manchester.
If you are in need of Estate Agency services in Manchester I can recommend these guys. They are nice folks!
When planning your SEO campaign do NOT assume that you know the phrases that your customers will use. Use Google’s Keyword tool to try out different phrases. Try versions of your search terms with plurals and without. Think about phrases that might be used within your industry but also terms that may be used by those who are not ‘in the club’.
Don’t assume anything. Ascertain FACTS and base your SEO campaign on the facts about what searches your customers and even more importantly YOUR COMPETITORS customers are searching for.
I intentionally left a lengthy period since the lasy blog entry because I wanted to see what difference (if any) that it would make to my Google page position.
The answer: I observed a fallback to about 75th. I still did nothing and seemed to bounce back to 45th. I did nothing in this period, but Google has indexed more pages from the main site.